As America’s lust for Lennox China continued to advance in the early 1900’s Walter Scott Lennox changed the name of his Ceramic Art Company to Lenox Inc to reflect his change in beliefs from making each piece by hand each item to more of a large scale mass production company.

In 1910 Lennox China started it’s first large scale production that were patterned with transfer prints that were then colored by hand. In 1917 Lennox China went to full color lithographic designs. The first two designs, Mandarin and Ming, were popular in the U.S. for over 5 decades. These decals made sure every piece of dinnerware was decorated exactly the same and created a type of trademark look. Party hosts were delighted to have the new patterns on their table that were simple to recognize so their party guests knew they could afford Lennox China.

In the United States Lennox was becoming the China to have In 1918 the White House requested 1,700 pieces for official ceremonies. China from the Lennox company was the first American china to be used at the White House and has stayed that way since.

Walter Scott Lennox dies in 1920 having succeeded in his pursuit for "perfection of American porcelain."

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